RayPro Roofing

From Zero Visibility to 300% Lead Growth in Just Three Months

Project Overview

RayPro Roofing, a local roofing contractor, had no prior digital marketing or SEO presence. The company relied solely on referrals and subcontracted work for growth. With no technical infrastructure, content strategy, or online visibility, they partnered with us to build their digital foundation from the ground up. Within three months, their inbound leads increased by 300%, driven entirely by strategic SEO implementation.

Results

Early wins from foundational SEO work

• 300% increase in inbound engagement leads

• Full indexation of key service and location pages

• Month-over-month growth in organic traffic

• Strong technical and content foundation established for long-term success

Project Breakdown

Month 1: Technical SEO Overhaul

• Performed a full-site audit to uncover backend issues

• Fixed indexing errors, crawl issues, and sitemap/robots.txt misconfigurations

• Ensured proper technical structure for search engine accessibility

Month 2: Service Page Optimization

• Rewrote all service pages with a keyword-first approach

• Targeted localized, high-intent terms relevant to roofing services in the client’s geographic area

• Aligned content with user intent to improve search relevance and engagement

Month 3: Organic Momentum and Tracking

• Tracked early performance metrics (keyword rankings, traffic, conversions)

• Traffic growth aligned directly with new content and technical fixes

• Saw a 300% increase in qualified inbound leads through organic search

Preparing for Scalable Growth

With the groundwork in place, we moved into the growth phase in Month 4, shifting the focus from setup to long-term performance and authority building:

• Launching a content strategy targeting long-tail and location-specific roofing keywords

• Initiating backlink outreach to build domain authority and trust signals

• Actively monitoring keyword movements, traffic patterns, and conversion quality for ongoing optimization

RayPro Roofing now has the technical strength, content depth, and local SEO strategy to expand its online presence and dominate its service area in the months ahead.

Project Summary

• Client: RayPro Roofing

• Scope: Full SEO setup, technical fixes, service page optimization, performance tracking

• Outcome: 300% increase in leads and a strong foundation for continued growth