Client: Altitude Electric Inc.
Industry: Electrical Contracting (Residential & Commercial)
Project Type: Website Design & Development
Project Duration: 2 weeks
Altitude Electric Inc., a licensed and insured electrical contracting company based in Vancouver, BC, needed a professional online presence to showcase its residential and commercial services. The goal was to build trust with homeowners, contractors, and property managers while improving lead generation through clear service presentation, responsive design, and search engine–optimized content.
The website needed to reflect Altitude Electric’s brand values—professionalism, reliability, safety, and transparency—and effectively communicate the expertise of its licensed journeyman electricians.
Brand & Design Alignment: Crafted a clean, trustworthy design inspired by high-end contractor websites. The look and feel balance technical precision with an approachable, customer-first tone.
Content Strategy: Wrote SEO-friendly copy aligned with Altitude Electric’s tone of voice—professional yet approachable—to position them as an expert, dependable choice for electrical services across Greater Vancouver.
Service Presentation: Structured clear service pages for key offerings including Residential & Commercial Electrical, Panel Upgrades, EV Charger Installation, Lighting Automation, Tenant Improvements, and Smart Home Wiring.
User Experience & Conversion Optimization: Designed intuitive navigation, strong call-to-actions (“Request a Quote,” “Book a Consultation”), and easy-to-find contact options to encourage inquiries from both residential and commercial audiences.
Mobile Optimization: Developed a fully responsive layout ensuring seamless browsing on mobile, tablet, and desktop devices.
SEO & Performance: Implemented foundational SEO, fast load times, optimized images, and local SEO strategies targeting Vancouver and surrounding areas (Burnaby, Richmond, Surrey, Coquitlam, etc.).
Hero section with tagline “Powering Vancouver with Expert Electrical Solutions” and a prominent “Get a Free Quote” CTA.
Dedicated Service Pages outlining benefits, safety assurances, and FAQs.
About Page highlighting founder Ian Mackay’s 10+ years of journeyman expertise and the company’s safety-first approach.
Service Area Map covering Vancouver, Burnaby, North Vancouver, Surrey, and surrounding cities.
Contact Page with embedded form, Google Maps integration, and click-to-call functionality.
SEO-Optimized Structure including meta descriptions, alt tags, schema markup, and local keywords.
Testimonials & Project Highlights showcasing trust and quality workmanship.
The new website positioned Altitude Electric Inc. as a trusted, high-quality electrical contractor for both homeowners and businesses. The content and design emphasize professionalism, transparency, and safety—key values for their ideal audience.
Since launch, Altitude Electric’s site has:
Increased qualified leads through organic search and contact form submissions.
Strengthened brand credibility through clear messaging and professional presentation.
Improved local visibility for keywords like “Vancouver electrical contractor,” “EV charger installation,” and “panel upgrades Vancouver.”
The result is a modern, SEO-optimized website that builds trust, converts visitors, and supports the company’s ongoing growth in the Greater Vancouver area.
I design custom WordPress websites that are visually appealing, mobile-friendly, and built to convert visitors into loyal customers.
Whether you have a clear project in mind or just want to explore possibilities, I’d love to hear from you. I’m always open to collaborating on exciting ideas, solving problems, or joining forces with passionate teams. Don’t hesitate to reach out—your next big move could start with a simple hello.
