In House Plumbing (SEO)

Strategic Redesign and SEO Optimization After a Major Traffic Drop

Project Overview

In House Plumbing experienced a steep decline in organic traffic following the August 2024 Google Helpful Content Update. The site was affected by outdated design, low-quality AI-generated content, and poor on-page SEO—all contributing factors to the loss in visibility. To address these challenges, we conducted a full-scale audit, executed a complete website redesign, and implemented a refined content and SEO strategy. Within just two months, the site began ranking for over 50 keywords, marking a strong recovery trajectory.

Results

Early signs of success from a data-driven recovery strategy

• Increased from zero to 50+ ranking keywords in under two months

• Improved page speed and user experience through a full redesign

• Replaced low-value content with high-quality, user-focused articles

• Established a scalable SEO framework for ongoing growth

Key Actions Taken

Full-Site Audit and SEO Diagnosis
Identified key technical and content-related issues affecting search performance, including outdated SEO practices and poor UX.

Website Redesign
Modernized the site to enhance load times, improve mobile responsiveness, and align layout with best practices for SEO and user intent.

Content Revamp
Replaced AI-generated blogs with high-quality, search-intent-driven content that meets Google’s Helpful Content standards.

Internal Linking Optimization
Reworked internal linking structures to improve crawlability, distribute link equity more effectively, and enhance navigation.

Keyword Strategy and Content Planning
Conducted keyword research and built a content roadmap targeting high-value, relevant search terms for the plumbing niche.

A Foundation for Long-Term Growth

Our recovery strategy not only addressed the immediate drop in visibility but also laid the groundwork for sustainable performance improvements. With technical, content, and UX enhancements in place, In House Plumbing is well-positioned to continue growing in search visibility and user engagement.

Project Summary

• Client: In House Plumbing

• Scope: Website redesign, content overhaul, SEO recovery

• Outcome: Early keyword recovery, improved site performance, and long-term SEO foundation