In House Plumbing

Recovering search visibility with strategic redesign and content optimization.

In House Plumbing faced a significant drop in traffic after the August 2024 Google Helpful Content Update. The challenge was to address the outdated site design, low-quality content, and poor on-page SEO that contributed to the decline. By conducting a comprehensive audit, proposing a site redesign, and revamping the content and SEO strategy, we set the foundation for recovery. Within two months, the site progressed from ranking for zero keywords to over 50, signaling the start of a strong comeback.

40+ Clients

Improved Keyword Rankings

From zero to 50+ ranking keywords within two months of optimization.

Enhanced Page Speed and User Experience

Redesigned the site to improve loading times and align content with user intent.

Content Quality Revamp

Replaced AI-generated blogs with high-quality, intent-focused content for better SEO compliance.

Overhauling Design and Strategy for SEO Success

Addressing foundational issues to rebuild traffic and rankings.

To reverse the effects of the Google Helpful Content Update, we implemented a comprehensive recovery strategy for In House Plumbing. By redesigning the website, revising the content, and optimizing on-page elements, we set the site on a path to reclaim its search visibility.

What We Did:

Conducted a full-site audit to identify issues with design, content, and SEO practices that contributed to the traffic drop.
Proposed and executed a complete website redesign to improve page speed, user experience, and mobile compatibility.
Redirected AI-generated blog content to new, high-quality articles that aligned with user intent and Google’s guidelines.
Reworked internal linking structures, optimizing for crawlability and better distribution of link equity across pages.
Focused on keyword research and content planning to ensure all new content targeted high-value search terms.

40+ Clients

Results That Drive Real Impact

Building a foundation for long-term growth after a major traffic drop.

Our SEO and redesign efforts for In House Plumbing have already shown promising results, with keyword rankings beginning to recover and site performance improving significantly.

Results Achieved:

Increased keyword rankings from zero to over 50 within two months, signaling early recovery.
Enhanced site performance, with faster page load times and better user engagement metrics.
Published new, high-quality blog content, replacing low-value AI-generated articles.
Improved on-page SEO, including optimized internal linking and meta tags.
Established a strategic framework for continued growth in the coming months.

40+ Clients

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Search Engine Optimization

Rank Higher and Drive More Organic Traffic

I’ll help your website climb the search rankings, bringing in more qualified traffic and boosting your visibility to the right audience.

On-Page Optimization

Enhance your website’s visibility with optimized content, keywords, and meta tags that improve search rankings and user experience.

Off-Page SEO

Build authority and drive traffic with high-quality backlinks and strategic off-site activities that boost your site’s reputation.

Technical SEO

Strengthen your site’s foundation with improved speed, mobile-friendliness, and error-free indexing for better search engine performance.

Local SEO

Dominate local searches with Google My Business optimization, local citations, and location-specific keywords that attract nearby customers.

Contact Me Now!

Ready to Recover and Grow Your Online Presence?

Let us help you navigate SEO challenges and rebuild your search visibility. From site audits to redesigns and content optimization, we’re here to drive measurable results for your business.

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