LC Enterprise USA

Driving Traffic and Lead Conversions Through Strategic SEO and Content Optimization

Project Overview

LC Enterprise USA, a national provider of construction and industrial services, had a strong presence in search—ranking for thousands of keywords—but struggled to convert that visibility into qualified leads. The core challenge was to refocus the SEO strategy around commercial-intent keywords and create content that aligned with user needs and business goals. With full autonomy over the content strategy, we implemented a targeted SEO plan that stabilized traffic, improved service page rankings, and significantly boosted lead generation.

Results

Transforming traffic into tangible business outcomes

• Improved rankings for key service pages, driving a 40% increase in organic leads within six months

• Published blog content that supported targeted keyword rankings and funneled users to conversion-focused pages

• Increased engagement metrics, including longer time-on-page and reduced bounce rates

• Enhanced keyword targeting with a strategic shift toward commercial intent queries

Key Actions Taken

Keyword Strategy Overhaul
Conducted in-depth research to identify high-value, commercial-intent keywords aligned with the client’s services.

Content Roadmap and Execution
Planned and published blog content tailored to user needs, designed to support service page SEO and improve relevance for transactional searches.

On-Page SEO Enhancements
Optimized meta titles, descriptions, headers, and internal linking structures to strengthen keyword signals and guide users toward conversion paths.

Performance Optimization
Monitored ranking progress and user behavior metrics to refine the content strategy and maximize engagement and lead generation.

Content That Converts

Our strategy shifted the site’s SEO focus from general visibility to measurable business outcomes. By creating targeted, high-quality content and optimizing for lead-driving keywords, LC Enterprise USA saw both traffic and conversions improve.

Project Summary

• Client: LC Enterprise USA

• Scope: On-page SEO, keyword strategy, content development

• Outcome: Improved rankings, higher engagement, and a 40% increase in organic leads