One Day Glass

Sustaining Organic Traffic and Commercial Keyword Stability in a Competitive Ecommerce Market

Project Overview

One Day Glass is a high-traffic ecommerce platform specializing in custom-cut glass solutions for residential and commercial use. With over 40,000 ranking keywords and a diverse customer base—including homeowners, contractors, and businesses—the primary goal was to maintain stable traffic and safeguard rankings for high-value commercial terms. Through a collaborative effort focused on both on-page and technical SEO, we preserved the site’s visibility and optimized its performance in a highly competitive space.

Results

Stability and performance where it matters most

• Maintained consistent organic traffic across 40,000+ keywords

• Secured rankings for revenue-generating commercial terms

• Preserved a clean, authoritative backlink profile

• Improved on-page content and internal structure to enhance SEO and user experience

Key Actions Taken

On-Page SEO Optimization
Implemented regular updates to meta tags, headers, and body content. Refined internal linking to support page authority and keyword relevance.

Technical SEO Collaboration
Worked alongside a technical SEO specialist to enhance site architecture, improve load speed, and ensure optimal crawlability and indexation.

Backlink Profile Management
Conducted routine audits to identify toxic or low-quality links, preserving the health and authority of the domain.

Keyword Monitoring and Strategy
Focused on performance tracking for high-value commercial terms, refining content to align with search intent and protect key rankings.

Long-Term SEO Value

Rather than short-term growth tactics, our approach emphasized long-term stability and resilience. In a space where volatility is common, we focused on maintaining what mattered most: consistent performance, keyword security, and a seamless user experience.

Project Summary

• Client: One Day Glass

• Scope: On-page SEO, technical SEO collaboration, backlink management

• Outcome: Sustained keyword performance, stable traffic, and improved site health