RayPro Roofing SEO

Building a Strong Digital Foundation from Scratch to 300% Lead Growth

RayPro Roofing had never ventured into digital marketing before. The company relied entirely on outsourced projects from partner businesses and word-of-mouth referrals for growth. With no existing SEO framework or online visibility, they partnered with us to change that — and the results came fast.

40+ Clients

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300% Increase in Engagement Leads

From passive referrals to active digital inquiries

Full Indexation of Key Pages

Making every important page searchable and accessible

Improved Organic Traffic Performance

Traffic is growing month-over-month

Laying the Groundwork for Long-Term SEO Growth

Technical fixes, optimized content, and strategic targeting in the first 3 months

In the early stages of this SEO project, we focused on critical foundations that would drive sustainable results. Here’s a breakdown of our approach:

Technical SEO Overhaul (Month 1)
We conducted a full audit to identify backend issues, fixed indexing problems, ensured proper sitemap and robots.txt configurations, and cleaned up crawl errors.
Service Page Optimization (Month 2)
Every service page was rewritten with a strong keyword strategy in mind. We aligned each page with localized, high-intent search terms relevant to roofing customers in their target area.
Organic Momentum & Tracking (Month 3)
As changes took effect, we began tracking early performance signals: traffic climbed, engagement increased, and the business saw a 300% boost in inbound leads.

40+ Clients

Positioned for Scalable Success in a Competitive Market

With a solid foundation, we’re now focused on growth and authority

Now entering Month 4, we’re transitioning into the growth phase of our SEO plan. The technical groundwork and service page content are done — and now, we’re building visibility and trust across the web:

Launching a blog strategy focused on long-tail and local roofing queries
Beginning outreach and link-building to increase domain authority
Monitoring keyword rankings, traffic trends, and lead quality to refine our next steps

The foundation is set, and RayPro Roofing is positioned to dominate their local search market in the coming months.

40+ Clients

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Search Engine Optimization

Rank Higher and Drive More Organic Traffic

I’ll help your website climb the search rankings, bringing in more qualified traffic and boosting your visibility to the right audience.

On-Page Optimization

Enhance your website’s visibility with optimized content, keywords, and meta tags that improve search rankings and user experience.

Off-Page SEO

Build authority and drive traffic with high-quality backlinks and strategic off-site activities that boost your site’s reputation.

Technical SEO

Strengthen your site’s foundation with improved speed, mobile-friendliness, and error-free indexing for better search engine performance.

Local SEO

Dominate local searches with Google My Business optimization, local citations, and location-specific keywords that attract nearby customers.

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Let’s Build Your SEO Success

RayPro Roofing’s journey proves what’s possible when a business commits to a structured SEO plan. No gimmicks — just smart, strategic work that drives results. If your business is ready to grow with the power of search, let’s talk about how to make it happen.

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